- Imprint: WH Allen
- ISBN: 9780753556528
- Length: 384 pages
- Dimensions: 197mm x 25mm x 127mm
- Weight: 266g
- Price: £14.99
Alchemy
The Magic of Original Thinking in a World of Mind-Numbing Conformity
Nassim Nicholas Taleb, scholar and former trader; author of the Incerto.This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no matter what they say, are functionally unable to grasp. And the book is funny as hell: I smiled and laughed at every paragraph.
Furthermore, this is the first such treatise written by someone who had true contact with reality via something called a P/L.
And this is wonderfully applicable to about everything in life, from how to announce airplane delays to how to handle unsold opera tickets.
Buy two copies of this book in case one is stolen.
Nassim Nicholas Taleb, bestselling author of Antifragile and Black SwanWonderfully applicable to everything in life, and funny as hell
Jules Goddard, Fellow of the Centre for Management Development at London Business School and co-author of Uncommon Sense, Common NonsenseBrilliant, Brilliant, Brilliant … wonderfully heretical, naughty and funny … Uncommon sense on stilts
Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasionReading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book.
Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasionVeins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book.
Robert Trivers, evolutionary biologist and author of Deceit and Self-DeceptionDeeply original
The SpectatorBrings together complex theory with stories and plentiful humour to both captivate and entertain. It’s an important work for our era of apparent irrationality.
CAMPAIGN magazineSutherland’s book touches on many facets of life, but all come down to the importance of “psycho-logic”, or non-rational factors, in how we make decisions and how problems can be solved
Forbes, "Best Books on Consumer Behavior to Help You in Business and in Life"Both a book on human behavior and a rallying cry to stand up against the spreadsheet mafia dominating most government and corporate policies today
The TimesStimulating and funny
About Rory Sutherland
Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator’s ‘Wiki Man’ column, presents series for BBC Radio 4, serves on the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising). The IDM (Institute of Direct and Digital Marketing) awarded Sutherland an Honorary Life Fellowship. His TED talks have over 6.5 million views. He authored a collection of blog posts, interviews, tweets and reference materials, The Wiki-Man, in 2011, and his first book Alchemy was published in 2019.
Details
All editions
- Paperback 2021
- Ebook 2019
- Audio Download 2019