Think Like a Creator

byJordan Schwarzenberger

Unlock Unstoppable Success in the Digital Age

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Think content creators are just ‘people who make videos’?

Wrong.

They’re billion-dollar businesses in the making.

The kids who started filming in their bedrooms? They’re building companies that will one day outgrow Apple, Amazon, and probably the Illuminati.

And what separates them? Not talent. Not luck.

It’s a mindset and at its centre is the ability to:
  • Start without waiting for permission (because let’s be honest, no one’s handing it out).
  • Adapt to trends while staying authentic (aka not turning into a cringe corporate bot).
  • Ignore outdated business rules and build straight to audience.
  • Collaborate, innovate, and outwork everyone.

From one of the industry’s most respected insider, the manager of The Sidemen Jordan Schwarzenberger, this book breaks all of it down. The stories, the strategies, the blueprint. Think Like a Creators shows you exactly how to apply that thinking to build something massive, whether you’re a brand, a business, or just someone trying to stand out.

Because the reality is traditional business is dead. The future belongs to those who think like creators.

Published by FlightStory Books.

About Jordan Schwarzenberger

Jordan Schwarzenberger is the co-founder of Arcade and manager of The Sidemen alongside his co-founders Aaron and Sam. Since 2021, they have been supporting the Sidemen as their management team, going from 1 employee to 40, and 400% growth in revenue. They have launched a multitude of businesses including Sides (a restaurant chain), XIX Vodka (a premium vodka brand), Best (a cereal brand), Sidecards (trading cards), Upside (a VC fund) and Side+ (a membership club). They have also hosted 3 Charity Matches together and had a Christmas Number 1 single in 2022. Jordan received a Forbes 30u30 for his achievements in the space, as well as talking internationally on the Creator Economy and The Sidemen’s business success.
Details
  • Imprint: Ebury Edge
  • ISBN: 9781529147308
  • Length: 288 pages
  • Price: £16.99
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